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Recherche sur le thème Communication (externe et interne) / publicité / relations publiques :
Nous trouvons 815 ouvrages correspondant à Communication (externe et interne) / publicité / relations publiques
This volume addresses the importance of images of nations in international relations. One fundamental assumption is that the behavior of states is not the same as that of individuals. States are...
This volume addresses the importance of images of nations in international relations. One fundamental assumption is that the behavior of states is not the same as that of individuals. States are...
This important volume documents events and routines defined as public relations practice, and serves as a companion work to the author's The Unseen Power: Public Relations which tells the history...
This important volume documents events and routines defined as public relations practice, and serves as a companion work to the author's The Unseen Power: Public Relations which tells the history...
This volume discusses the causes of economic achievement in the leading East Asian countries in relation to the Porter thesis which links economic success with the capabilities of indigenous...
This book is the initial volume coming out of the "excellence project"--a comprehensive research effort commissioned by the IABC (International Association of Business Communicators) Research...
This book is the initial volume coming out of the "excellence project"--a comprehensive research effort commissioned by the IABC (International Association of Business Communicators) Research...
The first volume of this series features reviews of research programs, original research reports, and social scientific, historical, critical and humanistic methodologies..
The Business of Pitching will be the first major work looking at how business pitches for the Public Relations industry are conceived, planned, delivered and assessed. The PR industry is now worth...
The Business of Pitching will be the first major work looking at how business pitches for the Public Relations industry are conceived, planned, delivered and assessed. The PR industry is now worth...
The book argues that the Palestinian response to the challenge of promoting their cause is to extend their repertoire of public relations communication tactics. It explores the discursive...
As one of the key thinkers of social theory, public relations scholars have repeatedly turned to Habermas? work. This book systematically reviews the body of public relations and communication...
This book presents the situational theory of problem solving (STOPS). This situational theory describes human problem-solving approaches that people adopt in dealing with almost any kind of life...
This book presents the situational theory of problem solving (STOPS). This situational theory describes human problem-solving approaches that people adopt in dealing with almost any kind of life...