Public Relations Research Annual Volume 1
Coordonnateurs : Grunig James E., Grunig Larissa A.
The first volume of this series features reviews of research programs, original research reports, and social scientific, historical, critical and humanistic methodologies.
Contents: Part I: Research Reviews.H.M. Culbertson, Breadth of Perspective: An Important Concept for Public Relations. J.E. Grunig, L.A. Grunig, Toward a Theory of the Public Relations Behavior of Organizations: Review of a Program of Research. Part IIReports of Original Research.R. Pearson, Beyond Ethical Relativism in Public Relations: Coorientation, Rules, and the Idea of Communication Symmetry. M.N. Olasky, The Aborted Debate Within Public Relations: An Approach Through Kuhn's Paradigm. L. Childers, Credibility of Public Relations at the NRC. D.W. Jeffers, Using Public Relations Theory to Evaluate Specialized Magazines as Communication Channels. A. Belz, A.D. Talbott, K. Starck, Using Role Theory to Study Cross Perceptions of Journalists and Public Relations Practitioners. G.M. Broom, M.S. Cox, E.A. Krueger, C.M. Liebler, The Gap Between Professional and Research Agendas in Public Relations Journals. H.M. Culbertson, H. Shin, Police in America: A Study of Changing Institutional Roles as Viewed by Constituents. L.A. Grunig, Horizontal Structure in Public Relations: An Exploratory Study of Departmental Differentiation. D.W. Jeffers, Putting the "Public" First in Public Relations: An Exploratory Study of Municipal Employee Public Service Attitudes, Job Satisfaction, and Communication Variables.
Date de parution : 03-1989
15.6x23.4 cm
Date de parution : 11-2016
15.6x23.4 cm
Thèmes de Public Relations Research Annual :
Mots-clés :
Public Relations Practitioners; Public Relations; practitioners; BLE; practice; Public Relations Research Annual; departments; Public Relations Department; society; Public Relations Practice; america; Public Relations Behavior; Dominant Coalition; management; PR Practitioner; constraint; Public Relations Journal; recognition; Public Information Model; textbooks; Symmetrical Model; Asymmetrical Model; Grunig’s Situational Theory; Symmetrical Communication; Vice Versa; Coorientation Theory; Press Agentry; Specialized Magazine Editors; Intrarole Conflict; Constraint Recognition; Journalistic Role; Public Relations Models; Communication Symmetry; Horizontal Structure