Brand medicine : the role of branding in the pharmaceutical industry
Langue : Anglais
Auteurs : BLACKETT Tom, ROBINS Rebecca
This text by Interrand Newell and Sorrell provides thinking on branding for the pharmaceutical industry and lessons for anyone involved in brand development and management.
Date de parution : 05-2001
Ouvrage de 308 p.
16x23 cm
Thème de Brand medicine : the role of branding in the... :
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