We blog : publishing online with weblogs

This book will provide answers to those wondering what a Weblog is, how to start one, and what the benefits are. Written by experts who helped shape the genre from the beginning, it offers readers a quintessential guide to this worldwide phenomenon. From the Weblog's origins as the first native Web format, to its impact as an outlet of personal expression, to its practical use today as a business communication tool, the authors present a glimpse at the flexibility and possibility of Weblogs.

Preface.

Acknowledgments.

Part I: What Is a Blog?

Chapter 1: Introduction to Blogs.

Chapter 2: Blogs in Action.

Chapter 3: Navigating the Blog Universe.

Part II: Blog Elements.

Chapter 4: The Building Blocks of Blogging.

Chapter 5: Working with Blog Tools and Services.

Chapter 6: Understanding Blog Technology.

Part III: Advanced Blogging.

Chapter 7: Connecting with Your Audience.

Chapter 8: Using Blogs in Business.

Chapter 9: Blog Publicity and Syndication.

Appendix A: HTML Reference.

Appendix B: Blog Tools Reference.

Appendix C: Glossary.

Index.