Digital Technology and the Future of Broadcasting Global Perspectives Electronic Media Research Series

This volume presents timely discussions on how digital technology is reshaping broadcasting and the media in the United States and around the world. It features contributions from distinguished scholars and young researchers, representing work that spans domestic and international issues of technological change and the implications for broadcasting and related media in a global context.

Among the many issues covered are:

• The impact of digital technology on the structure of broadcasting organizations and regulation;





• The nature of broadcast content or media programming and how it is delivered at home and abroad;





• Engagement and interaction of the public with broadcasting and social and mobile media; and





• The reshaping of revenue models for broadcasters and media organizations globally.

The first two parts of the volume, addressing research challenges, issues, and advances in global broadcasting, are competitively reviewed research papers which were presented at the BEA2014 Research Symposium. The third part focuses on international perspectives, with chapters from broadcasting scholars and paper discussants at the Research Symposium. This section provides reflection on the problems and prospects for research, education, and public policy that arise in this era of rapid and continuing change.

As a benchmark of the remarkable changes taking place in today?s media environment, the volume sets an agenda for future research on the implications of digital technology for broadcasting and broadcasting education.

Series Editor’s Foreword

Introduction

Part I: Research Challenges in a Changing Broadcast Environment

Chapter 1

Backchannel Communication Motives in Predicting Social Presence and Sports Channel Commitment during the First Social Media Olympics

YoungChan Hwang, SBS (Seoul Broadcasting System) and Joon Soo Lim, Syracuse University

Chapter 2

Double Vision: An Eye Tracking Analysis of Visual Attention between Television and Second Screens

Miao Guo, Ball State University and Michael Holmes, Ball State University

Chapter 3

Twitter and Television: Broadcast Ratings in the Web 2.0 Era

Michael Brouder, Ball State University and Robert Brookey, Ball State University

Part II: Research Issues and Advances in Global Broadcasting

Chapter 4

Broadcast and New Media Use in China: Findings from a National Survey

Fei Shen, City University of Hong Kong; Zhian Zhang, Sun Yat-sen University; and Mike Zhengyu Yao, City University of Hong Kong

Chapter 5

Sensational Pictures: An Analysis of Visual Structure on Five Transnational Arab News Channels

Michael D. Bruce, University of Alabama

Chapter 6

Telepresence and Immersion with High-Definition Digital Displays: Background and Future Directions for Research

Peter Seel, Colorado State University

Part III: International Perspectives on Broadcasting in the Digital Age

Chapter 7

The Future of Television: An Arab Perspective

Joe Khalil, Northwestern University in Qatar

Chapter 8

Tourism as a mediated practice in a global media context: The gaze of female Korean tourists to New York City and the meaning of their practices

Eunkyung E.K. L

John V. Pavlik is professor in the Department of Journalism and Media Studies at the School of Communication and Information, Rutgers, the State University of New Jersey.