Before and after graphics for business

This title shows students how to use today's tools to create business graphics that communicate a business's identity in a variety of forms: charts, graphs, calendars, maps, newsletters, various types of stationery, coming up with an identity, using photos to convey a message, gift certificates, Yellow Pages ads, coupons, forms, and more.

CHARTS, GRAPHS, CALENDARS, MAPS A good chart communicates quickly How to design a business report Make an easy-to-read data sheet Bring the world to your door (maps) A single line of months and days Information with a twist Word map NEWSLETTERS Newsletter clinic How to decongest your newsletter Newsflash! Design a bulletin newsletter Design a handsome, no-frills newsletter Lively newsletter puts everyone on stage Catch the eye of the passerby A tall newsletter How to typeset an interview What typefaces are best for text? Typeface combinations STATIONERY Dozens of documents: make them alike Simple art of correspondence (biz ptcrd) Silhouettes A greeting with a surprise The fine art of emphasis Thoughts that count How to set a phone number How to design a modern resume LOGOS/IDENTITY What makes a good logo? How to design a wordmark How to make a lettermark Monogram logo conveys character Discover the logo in your name The art and type tango Design your own ligature Design a playful, multi-image logo Design a name Picture this! Words and pictures Let's design logos! How to design in black and white PHOTOS How to say what the camera can't How to energize photo pages Fadeaway photos make call-outs Wall of video Objects in a group How to use silhouettes SALES AND FORMS How to improve every form you make Design a great certificate Layout for dense messaging How to design a Yellow Pages ad Snap together a great catalog Infomark Make a money maker How to draw great visual instructions How to design photocoupons