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Internal Communication Strategy Design, Develop and Transform your Organizational Communication

Langue : Anglais

Auteur :

Getting internal communication right starts with having a clear strategy. Internal Communication Strategy is your all-in-one guide to designing, developing and delivering an effective internal communication strategy that will inspire and motivate your employees. Written by award-winning communications professional Rachel Miller, this book tackles the key topics facing the industry today including communicating with neurodiverse employees, how to influence at C-suite level, the effect of hybrid working and how to measure the impact and prove the value of internal communication. Drawing on the author's 20 years of experience, and featuring case studies from the industry, this book covers not only how to develop and write an internal communication strategy, but also how to practically implement it throughout your organization to create a shared understanding and vision. With the industry constantly evolving, this book gives you a solid framework to return to when you need to refresh your strategy, providing actionable guidance and best-practice insights throughout.
    • Chapter - 00: Introduction
  • Section - ONE: Writing an Internal Communication Strategy
    • Chapter - 01: An Introduction to Strategic Internal Communication
    • Chapter - 02: Mindset: Business Priorities, Vision and Why Internal Communication Matters
    • Chapter - 03: Insights: What We Know About the Organisation and its People
    • Chapter - 04: Logistics: How Internal Communication Happens and What We’re Prioritising
  • Section - TWO: Implementing an Internal Communication Strategy
    • Chapter - 05: Leadership: How to Deliver Strategy and The Role Leaders Play
    • Chapter - 06: Evaluation: How We Measure and Evaluate Internal Communication
    • Chapter - 07: Revision: What Happens Next in the Lifecycle
    • Chapter - 08: Conclusion: What Happens Inside is Reflected Outside
Rachel Miller is an internationally recognized authority on Internal Communication, based in London, UK. She's a Chartered PR Practitioner and Fellow of the Institute of Internal Communication and Chartered Institute of Public Relations. A former journalist, she spent a decade in-house before establishing her own consulting business, All Things IC. She's listed in Inspiring Workplaces' top 101 global employee engagement influencers. In 2020, she was awarded the Chartered Institute of Public Relations' President's Medal for distinguished service to PR.