Internal Communication and Employer Brands Routledge Research in Public Relations Series
Auteurs : Verčič Ana Tkalac, Verčič Dejan, Špoljarić Anja
This book proposes a model of internal communication based on empirical research to demonstrate how contemporary organizations strategize, organize, perform, and measure it.
Internal communication is the management of communication between an organization and its members to inform, motivate, engage, and cocreate meanings to make organizations more effective. The book presents key concepts defining the successful implementation and execution of internal communication: internal communication satisfaction, employee engagement, employer branding, organizational support, and psychological contract fulfillment. Including an extensive literature review and informed by in-depth interviews conducted with corporate communication directors and human resource management directors in 25 Croatian organizations, the book uses original research to give practical guidance on internal communication best practices.
The book is an ideal resource for researchers and advanced students of public relations and corporate communication broadly and internal and employee communication specifically.
Chapter 1. What is internal communication? Chapter 2. Organizational setting of internal communication Chapter 3. Strategizing internal communication Chapter 4. Channels of internal communication Chapter 5. Measuring internal communication Chapter 6. Internal communication satisfaction Chapter 7. Employee engagement Chapter 8. Employer branding Chapter 9. Organizational support and Psychological agreement Chapter 10. A model of internal communication Chapter 11. Digital transformation and organizational change Chapter 12. Internal communication redefined
Ana Tkalac Verčič is a professor at the Faculty of Economics & Business at the University of Zagreb. Her research includes various communication topics, mostly in internal communication. She has published more than 100 papers and chapters and has authored and edited numerous books in public relations and marketing.
Dejan Verčič is a professor and Head of the Centre for Marketing and Public Relations at the Faculty of Social Sciences, University of Ljubljana, and Partner and Knowledge Director at Herman & partnerji d.o.o., Slovenia. His research interests are globalization, mediatization, reflective and strategic communication, and future studies.
Anja Špoljarić is a research assistant at the Faculty of Economics and Business, University of Zagreb. She is currently pursuing a PhD. Her doctoral thesis will explore the relationship between internal communication and employer brands. Her research and published articles deal with communication, specifically internal communication and employer branding.
Date de parution : 05-2024
15.2x22.9 cm
Date de parution : 11-2022
15.2x22.9 cm
Thèmes d’Internal Communication and Employer Brands :
Mots-clés :
channels; organizational support; employee satisfaction; organization reputation; employee engagement; human resources; organizational communication; strategic communication; branding; public relations; corporate communication; employee communication; Employee Organization Relationships; Communication Satisfaction Questionnaire; Social Exchange Quality; Increase Communication Satisfaction; Key Organizational Messages; Vice Versa; Psychological Contract Fulfillment; Employer Brand; Internal Communication Practitioners; Internal Communication Managers; Strategic Internal Communication; Internal Communication Departments; Internal Communication Channel; Media Richness Theory; Internal Communication Audits; Digital Transformation Initiatives; Communication Satisfaction; Employer Attractiveness; Internal Communication Function; Quantitative Research; Good Internal Communication; Ceo's Office; Public Engagement; Employee Communication Behavior