Innovative Internal Communication How creativity, curiosity and technology can create lasting impact

Embrace innovation and creativity to take your internal communications beyond conventional methods and drive meaningful change. In today's rapidly evolving world, technological advancements and changing employee expectations are reshaping the workplace and traditional communication methods are no longer sufficient. This book explains how adopting an innovation mindset and placing employees at the forefront can revolutionize your internal communication, enhance employee engagement and satisfaction and ultimately contribute to the achievement of organizational goals. Covering all aspects of innovation, from maximizing impact through psychology and behavioural science, to how to best balance the technology that is available with the human touch, this book takes your communications beyond the basics of best practice and onto the next level of effective communication. With chapters on how to ignite engagement using storytelling and visual communication to how gamification can make communications fun, this book provides the internal communicator with inspiration and practical guidance. In this hands-on book learn how you can drive change in your organization and foster a culture of continuous learning and improvement, ensuring that your internal communications can continue to adapt to meet ever-evolving employee expectations.

Joanna Parsons is an award-winning professional communications leader based in Dublin, Ireland. She sits on the Board of Directors with the Institute of Internal Communications (IoIC) and in 2022 was awarded an IoIC Fellowship, a global lifetime achievement award as recognition of her contribution to the profession. Currently, she oversees internal communication as Director of Colleague Experience with Bentley Systems, and previously she was Head of Internal Communications with An Garda Síochána, for which she won four communications awards. She is also a Lecturer in Strategic Internal Communication with the Public Relations Institute of Ireland.